Research the Industry
Before anything, we recommend that you spend some times learning about the industry that you are about to join. There are many terms used to describe the Aesthetic Industry, such as “medical aesthetics, aesthetic medicine, facial aesthetics or non-surgical cosmetic.” It is a relatively new industry, roughly 25 years in the making since the early 1990s, developing rapidly as technologies have advanced and patient demand for less invasive treatments has risen. It was once a sub-specialty of industries such as dermatology and plastics, however today we can see it has become established as a separate, unique discipline.
It is hard to estimate the size of the aesthetic industry, due to the fact that there has beenvery little regulation of practitioners or treatments and a lack of adequate data collection. However, we can estimate that there are an estimated 10,000 healthcare practitioners carrying out treatments in the UK, and roughly the same number on non-medical beauty professionals offering treatments on top of skincare and device based therapies such as lasers. This may lead to concerns over the industry becoming saturated with more supply than demand, however without a doubt there will always be an abundance of patients for everyone, as growth of the industry continues year on year, with an estimated 10-15% annually.
Our key message is to develop your business to stand out from the crowd.
Create a Business Plan
Whether you are just starting out or have been running your aesthetics practice for a while, business planning is key to establishing a sustainable, profitable and successful business. A business plan provides a flexible structure and a framework to refer back to as your business grows. Invest time in creating your own business plan to ensure that you are fully committed to your goals and the strategies through which you are aiming to achieve them.
Creating a business plan helps to clarify your business idea, spot potential problems, set out your goals and strategies and measure your progress. It should also inform potential stakeholders of your plans, for example by convincing customers, suppliers and potential employees to support you. Crucially, it is instrumental in securing investment or a loan from the bank.
See our Facial Aesthetic Courses Business Plan Guide below, available to download free of charge.
Insurance and Indeminity
As part of your business planning, it is essential to research the type of insurances that you will require to practice safely. This includes medical indemnity or malpractice insurance to protect yourself from claims which may occur from unhappy patients. For practitioners who are setting up a new business, you will require an individual policy and can look to brokers such as Hamilton Fraser or Cosmetic Insure or directly to an Insurer such as Hiscox.
For dentists, dermatologists or plastics, you can add certain procedures to your existing Medical or Dental Indemnity policies. Usually this not included as standard, and can add extensive costs to your policy.
We would recommend contacting as many as possible and comparing the policies and prices to determine which best suits your business.
Moreover, you may require other insurances such as public liability insurance and buildings and contents insurance for your premises.
In Scotland, new regulation were published in 2018 by Healthcare Improvement Scotland (HIS), for the regulation of independent hospitals and clinics. Consequently any private clinic to be established by a health care professional (medical doctor, dentist, dental therapist, nurse, midwife or clinical pharmacist) must register with HIS and undergo an inspection. Registration is fairly straightforward but does come at a price. Practitioners are allocated a reasonable about of time to complete the application while setting up and working on their business. You may also be granted practicing privileges at an existing HIS registered clinic.
It is worth remembering NHS premises are exempt (such as NHS Dental or Medical Practices), as they are inspected under an NHS practice inspection scheme.
In England, Wales and N.Ireland no such regulation currently exist (March 2020), allowing practitioners to establish clinics in premises such as Beauty & Hair Salons, private treatment rooms and even from home. In such cases, you should look toward your local authority for rules and regulation. The Care Quality Commission (CQC) is currently the closet form of regulation in this regard, and may we worth consuming with prior to setting up a clinic.
Another option is to apply for a position at an established aesthetics clinic. The added benefit here is that you would be privileged to support and mentoring from the other practitioners at the clinic, and have exposure to a large patient base. Having a well organised CV and portfolio, and training certificates from a reputable training company such as FAC should place you in a favourable position for employment.
Training and Support
Once you have completed your research of the industry, developed a business plan and identified where you are going to provide treatments for your patients, it is then time to learn how to become a safe and ethical practitioner.
Training options are vast, from one day fast track “Botox and Filler” courses to two year post graduate university degrees.
As we have already identified, Facial Aesthetic is now a discipline of its own and demands respect of adequate in-depth training and education to support clinical practice. Currently there is no law or regulation stipulating what kind of training or qualification a practitioner should have. However, we do put this question to you; how much can you really learn in a one day fast track course?
In the current climate, the key is to find a balance between good education and value for money. A University Degree or Level 7 Diploma for example may cover a vast amount of information and provide a qualification at the end of it, but that comes at huge price of time and money (£10k-30k on average), for something that at this moment in time is not compulsory and with no guarantee of additional skills, income or employment.
At the other end of the scale, a one day botox and filler fast track course really is not going to teach you very much, and certainly doesn’t instil clinical safety and competence.
At Facial Aesthetic Courses, we are trying to find that middle ground by providing courses of an extremely high level which are both extremely hands on, educational and exceptional value for money. Our online learning platform provides a wealth of theoretical knowledge delivered in a user friendly manner, and allows delegates to be monitored and tested, covering everything you need to know to become a safe and ethical practitioner. Our hands on courses then allow for practicing the neccesary skills and building the confidence require to start treating patients. The courses are broken down into 3 levels, with practitioners starting at foundation level, progressing through 4 core masterclasses before going on to two advanced masterclasses (minimum 1 year experience required).
Read more about all of our courses under the “training” tab on our website.